About Us

Primal Blue Software is a privately-held corporation located in Huntington Beach, California. We specialize in business development and software applications. Primal Blue has hands on experience in Aerospace, Manufacturing, Technology, Service, and the Medical industry. Our software is built from Microsoft's .NET framework and Windows based servers.

Our years of building custom applications for publicly held companies to small entrepreneurs has given us a solid foundation in the many ways businesses operate. We've taken this knowledge and used it to package our flagship product: Ivory.

Vision and Mission

"Enterprise software for the small business"

Our vision is to make technology accessible to the small business without damaging their operating budget and cash flow.

During the architecture and engineering process we implement coding standards and strive for the highest degree of quality assurance.

We plan to continually evolve our software and have a strict schedule for new features and product improvements. Primal Blue is open and available to our customers. Listening to our customers is the primary reason our software has evolved to what it is today. We plan on continuing to add to our product as our customer needs grow.

"Flexible" is a word we've lived with since the initiation of Primal Blue. A product must adapt and communication in today's technical world. Our products are developer friendly. In fact we provide source code to the integration level; giving the customer access to all the objects in our application. Our goal isn't to lock our customers into a product, but give them something that will help them grow, and can be easily molded around their business.

Primal Blue is an active member of the Southern California community and our members serve in local organizations, boards, and support local events.